By Tony Restell A LinkedIn connection is not a lead. It is barely even interest. Too many B2B firms mistake a new connection, a profile view, or a liked post for buying intent, then wonder why their outreach goes quiet. If you want to know how to nurture LinkedIn prospects, start by treating LinkedIn as …
By Jeff Altman, The Big Game Hunter When a job search stalls, the bottleneck is rarely a lack of qualifications. It is almost always an inability to scale attention. In an ecosystem crowded with automated templates and low-effort connection requests, the standard LinkedIn pitch has been thoroughly devalued. For leaders and individual contributors, breaking through requires …
By Tony Restell A managing director posts sharp industry commentary every week and starts getting invited into sales conversations. At the same time, the company page barely reaches anyone and generates little response. That is usually where the real question behind personal branding vs company branding starts – not as a marketing theory debate, but …
By Jeff Altman, The Big Game Hunter EP 3150 Stop blasting out resumes and getting ghosted. Most job hunters waste more time “researching” AI tools than actually applying them; this episode forces you to look at your calendar and choose the tech tier that actually fits your life so you can start landing interviews today. …
By Tony Restell Most B2B firms do not have a social media problem. They have a conversion problem. The reason people search for B2B social media marketing examples is not to admire clever posts. It is to find evidence that social can drive meetings, enquiries and sales conversations when done properly. That distinction matters. A …
By Tony Restell Most SaaS firms do not have a social media problem. They have a conversion problem. Plenty are posting regularly, publishing product updates, sharing team photos and celebrating minor milestones. Yet the commercial return is weak because the activity is not built to generate trust, demand and sales conversations. Social media marketing for …
By Tony Restell If your webinar campaign is attracting clicks but not registrations, the problem is rarely the platform. Facebook ads for webinar registrations can work extremely well in B2B, but only when the offer, audience and follow-through are built for commercial intent rather than cheap traffic. Too many firms treat webinar promotion like a …
By Tony Restell If your social presence is busy but your sales team is still asking where the leads are, the problem is rarely effort. It is usually structure. The most effective social media lead generation strategies for B2B firms are built around one commercial question: how does this activity turn into conversations with qualified …
By Tony Restell Most executive LinkedIn activity fails for a simple reason. It is visible, but not commercially useful. A proper LinkedIn content strategy for executives should do more than collect likes from peers and old colleagues. It should build authority with buyers, shorten trust cycles, support sales conversations and create more of the right …
Oil prices are high, and company profits should be strong. By Alberta standards, this should feel like a boom. However, rising costs for both businesses and everyday life are cutting into what would traditionally fuel rapid expansion and hiring. For many employers and workers, it does not feel like a boom at all. Instead of …