Month: October 2026

What Should a Professional Services Firm’s Social Strategy Include?

What Should a Professional Services Firm’s Social Strategy Include?

By Tony Restell A professional services firm can post consistently, gain respectable engagement and still have an empty pipeline. That is the problem with treating social media as a visibility exercise rather than a commercial channel. When clients ask, “what should I include in a social media strategy for a professional services firm?”, the answer …

How Can Lawyers Use LinkedIn to Win Clients?

How Can Lawyers Use LinkedIn to Win Clients?

By Tony Restell How can law firms use LinkedIn to turn their expertise into new business? This article explains how lawyers can build credibility, strengthen referral relationships and generate relevant enquiries through a more focused LinkedIn strategy. A solicitor can be technically excellent, well connected and highly regarded by existing clients, yet still be invisible …