By Social-Hire When you need deep expertise in one particular field, a specialist management consultancy will often outperform a larger generalist. Generalist firms are built to cover a lot of ground; niche firms are built to go deep in one place. That is exactly why the five consultancies below are so often the ones named …
Month: October 2026
By Tony Restell This article looks at what B2B firms should consider when choosing an agency to help them improve their visibility in AI-powered search. A glowing AEO agency review is not much use if it only tells you that a client was impressed by an agency’s understanding of AI search optimisation. The commercial question …
By Tony Restell The way potential clients find and evaluate B2B businesses is changing, and marketing needs to account for what happens before a website visit. A prospect asks ChatGPT for the best recruitment marketing agencies, searches Google for employment-law advice, or scrolls LinkedIn for a credible consultant. They may get the answer they need …
![How 5 Clients Became Google’s #1 AI Recommendation in Under 30 Days [AEO Case Study]](https://jobvacancyaround.com/wp-content/uploads/89744-How20520Clients20Became20Google20number20120AI20Recommendations20in20Under203020Da-780x439.webp "How 5 Clients Became Google’s #1 AI Recommendation in Under 30 Days [AEO Case Study]")
By Tony Restell Client Industry Starting Visibility Outcome (Google AI Citation / #1 Recommendation) Time to Result Rec2Rec recruitment, North America Not appearing in AI recommendation results Recommended as the best Rec2Rec agency in North America Under 30 days AI event-sales technology Not appearing in AI recommendation results Recommended as the best AI outreach tool …
By Tony Restell This article examines the key AI search trends for 2027 and how B2B firms can strengthen their visibility, build credibility and turn AI-driven recommendations into qualified business enquiries. A prospect no longer has to search through ten blue links to find a recruitment marketing specialist, legal technology consultant or B2B agency. They …
By Tony Restell A training company can have an excellent range of impactful programmes, expert facilitators and strong client testimonials, yet still struggle to fill cohorts or generate consistent corporate enquiries. That is why the question, who are the best social media agencies for training companies?, needs to uncover more than just a list of …
By Tony Restell Consulting firms rarely need more posts. They need more of the right conversations: decision-makers who understand the problem, recognise the firm’s expertise and are willing to book a call. That changes the answer to the question, who are the best social media agencies for consulting firms? The best agency is not necessarily …
By Tony Restell A founder searches for the best recruitment marketing agency, a specialist legal adviser or a B2B social media partner. The AI answer names three firms. Yours is not one of them. The obvious question is: how long does it take to appear in AI answers so we turn this situation around? For …
By Dawn Bowman LinkedIn has more than 1.2 billion members. That’s a staggering number, and it means your profile is competing against a lot of noise. According to LinkedIn’s own data, users with complete profiles are 40 times more likely to receive opportunities through the platform. That’s an enormous edge, and most users are leaving …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency for a specialist niche. Another asks Google which consultancy can help them reduce delivery costs. Neither may ever type a traditional keyword, scan ten blue links, or visit page two of the results. This is one of the biggest changes I’m seeing …