By Social-Hire If you are a Partner or Founder at an accountancy practice, this is the question that matters: what should you actually post if you want to win new advisory clients? Most firms are posting regularly. That is not the same as posting strategically. We see plenty of accountancy firms sharing deadline reminders, office …
Thirty years. Three decades of people, partnerships, placements, conversations, celebrations, challenges, and growth. As we celebrate 30 years of About Staffing, we’ve been reflecting on the incredible journey that brought us here — and most importantly, the people who walked alongside us every step of the way. This milestone is not just about business longevity. …
By Jeff Altman, The Big Game Hunter For decades, job search relied on a universally accepted currency: the text-based resume. People listed their past responsibilities using action verbs, bullet points, and high-level summaries of their responsibilities. Recruiters skimmed these documents for keywords, and applicant tracking systems (ATS) parsed the text to find a match. But …
By Tony Restell A busy managing director does not need more impressions. They need more conversations with the right buyers. That is why meeting generation from social media matters far more than follower counts, post likes, or vague brand awareness. If social activity is not creating qualified calls, consultation enquiries, demo requests, or event registrations, …
By Jeff Altman, The Big Game Hunter Jeff Altman, The Big Game Hunter answers this and more. (From the archives) Hi, I’m Jeff Altman, the Big Game Hunter, and I coach people in organizations to play big. Now, the Olympics are on right now. Yay! And athletes from all over the world are competing for …
By Social-Hire In the current B2B software landscape, the traditional “spray and pray” approach to lead generation has effectively collapsed. As we navigate the complexities of 2026, SaaS companies are finding that prospects are no longer responsive to automated sequences or generic corporate updates. Instead, the focus has shifted toward human-led authority: a strategy that …
By Jeff Altman, The Big Game Hunter Open positions exist because organizations need to evolve — whether it’s building better products, creating efficiencies, attracting clients, or improving team performance. However, change is often met with resistance, even from those who claim to want it. A client of mine found this out the hard way when …
By Social-Hire For most B2B SaaS founders, social media feels like a necessary evil—a digital billboard where you occasionally post product updates, share a new hire announcement, or link to a PR mention. But while your team is busy “feeding the feed,” your competitors are building engines. In 2026, the gap between “brand awareness” and …
By Jeff Altman, The Big Game Hunter Most people think finding a job is a game of luck or secret handshakes, leaving them frustrated and stuck on the outside looking in. The reality is that the hidden job market operates on a predictable system of math and human relationships, not magic. This episode breaks down …
By Tony Restell Most B2B content loses the room in the first few lines because it speaks to everyone involved in a purchase, but persuades no one with budget authority. If you want content for B2B decision makers to perform commercially, it has to do more than educate. It has to reduce perceived risk, show …