By Tony Restell A post receives 40 likes from the right people, yet nobody books a call. Another attracts fewer reactions but prompts three messages from decision-makers. The difference is not reach. It is whether the content gives a commercially relevant audience a reason, and an easy route, to take the next step. That is …
By Jeff Altman, The Big Game Hunter  Times are certainly complicated! My guest, Amy Kosh, and I discuss developing resilience and positive psychology in an effort to cope and bounce back. Hi, this is Jeff Altman, the Big Game Hunter, and you are either watching or listening to No BS Coaching Advice. On YouTube, …
Choosing the best B2B social media agency for your business is completely different to choosing a B2C agency. Unlike B2C brands that rely on impulse buys and viral trends, B2B marketing hinges on long sales cycles, complex decision-making committees, and building bulletproof industry trust. For small-to-medium sized enterprises (SMEs), executing an impactful strategy with limited …
By Jeff Altman, The Big Game Hunter EP 3106 Tired of submitting resumes into the abyss? We tell you the truth: The best jobs are often never publicly posted. In this direct, no-BS episode, we cut through the fluff and reveal The Power of Informational Interviews. What Recruiters Know That You Don’t: They Don’t Fill …
By Tony Restell If your webinar promotion is generating clicks but not sign-ups, the problem is rarely the platform. It is usually the offer, the audience, or the way the campaign is being distributed. For B2B firms asking how to get webinar registrations, the answer is not more noise. It is tighter positioning, better promotion, …
Over the past two years, the conversation around artificial intelligence has often sounded like the beginning of the end for human jobs. Headlines warned of mass layoffs, fully automated workplaces, and the disappearance of entire industries. For a while, businesses reacted exactly that way. Some paused hiring.Some reduced support staff.Others rushed toward automation believing AI …
By Jeff Altman, The Big Game Hunter EP 3151 The era of researching AI in a lab is over; businesses are now hiring people who can actually deploy it into messy, legacy environments. If you are stuck in entry-level IT or basic coding, you’re missing the 56% wage premium currently paid to implementation specialists who …
By Social-Hire If you are a Founder, Partner, or Managing Director investing in B2B social media strategy, this is the uncomfortable truth: most B2B social media marketing still looks like 2022, while buyer behaviour and platform algorithms now look very different. Too many firms are still posting USPs, job adverts, event promos, and links to …
By Tony Restell A recruitment agency can look busy on social media and still have a weak pipeline. Plenty of firms post jobs, share the odd market update, and collect a few likes, yet see no real increase in client conversations, candidate engagement, or retained search opportunities. That is why choosing the best social media …
By Social-Hire If you are a Founder, Partner or Managing Director in a B2B firm, be careful about treating LinkedIn as a company-page channel first and a personal-brand channel second. In 2026, that is the wrong way round. The strongest organic results now come from people, not logos. That matters because most B2B buying journeys …