By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …
By Tony Restell AI Recommendations Beat Recruitment Citations A founder asks Google: “Who is the best recruitment firm for hiring senior software engineers in the UK?” The answer names your firm. That is a commercially valuable outcome. The person asking likely already has a hiring need, is narrowing down their options and has asked for …
By Social-Hire Social Hire began working with FPC more than 10 years ago, so our team has seen executives invest in an FPC franchise and go on to establish highly successful recruitment businesses. For the right individuals, it may well accelerate the path to success. But going it alone and setting up a recruitment firm …
By Tony Restell Social selling gives recruitment agencies a way to build relationships with potential clients before a hiring need becomes a sales conversation. This article shares key points to make the most of your social selling efforts. Recruitment agencies don’t need more random LinkedIn activity. They need more conversations with hiring decision-makers who have …
By Tony Restell The way B2B buyers research potential suppliers is changing, with AI increasingly becoming part of the process. This article looks at some of the practical steps businesses can take to improve how these tools understand and reference their expertise. A prospective client no longer needs to search for “best recruitment marketing agency” …
By Tony Restell A LinkedIn post with 200 likes can produce no commercial value. A post with 12 thoughtful comments from the right people can start two sales conversations. That’s the distinction most B2B firms miss when planning LinkedIn engagement strategies: the objective isn’t to look busy. It’s to build familiarity, earn trust and create …
By Guest Contributor There is one reality about social account management: Managing one recruitment brand on social media is easy, while managing ten client brands is a different operation entirely. Suddenly, you have LinkedIn Pages, recruiter profiles, Facebook Pages, Instagram accounts, content calendars, approval chains and different team members accessing different client assets. If you …
Thirty years. Three decades of placements, conversations, celebrations, challenges, growth and most importantly the people. As we celebrate 30 years of About Staffing, we’ve been reflecting on the incredible journey that brought us here. For me, the most impactful part has been the people who walked alongside us every step of the way. This milestone …
By Social-Hire For Founders and Partners in niche consulting firms, the challenge is not knowing your subject. It is turning expertise into conversations with the right senior buyers. Many firms get stuck here. A few Partners post occasionally on LinkedIn. Someone junior is asked to “keep the company page active”. Business development sits with one …
Nobody ever sat me down at 24 and explained that the career I chose simply to pay the bills would end up shaping the woman I would become- but I wish someone had. By the time my career really began, I already had children, or they were arriving just as I was getting started. I …