By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …
Let’s be honest: Alberta weather can be wildly unpredictable. We’ve all seen a sudden May snowstorm hijack a long weekend, only to be followed by scorching summer heat a few days later. Good, bad, or ugly, Albertans always find a way to get around it. Victoria Day is over, which means we are officially in full …
By Tony Restell Here’s a question I’m being asked more and more: “Can I get Claude (or ChatGPT) to recommend my business?” It’s an understandable question, given the increasing role such tools are having in our lives. Now imagine your ideal client is looking for a manufacturing consultant, a specialist employment lawyer or a niche …
By Tony Restell I invite you to imagine the following situation, because it’s happening more and more. A prospect asks Grok for the best recruitment marketing agency, SaaS consultant or specialist legal provider in their market. Your firm may have the expertise, case studies and client relationships to deserve a mention. But if the available …
By Tony Restell I’ve been working in B2B social media for a long time now, and there’s one question that comes up time and again: “Would we be better off hiring someone in-house?” It’s a fair question. An agency retainer can look like a significant monthly investment when you see it sitting next to the …
If you’ve been following the headlines, you’ve probably noticed that in general, people are more optimistic tone about Canada’s job market. Statistics Canada’s latest Labour Force Survey shows that Canada’s unemployment rate fell slightly to 6.4% in July, down from 6.5% in June, while the economy added approximately 75,000 new jobs. After months of uncertainty, …
By Jeff Altman, The Big Game Hunter Interviewing and Hiring Leaders Having worked in search for many years, I listened to thousands of hiring managers, human resource professionals, and executive leaders at the beginning of the hiring process, in the middle, as they were hiring someone, and after a person was on board with them. …
By Tony Restell I’ve seen plenty of impressive job titles on LinkedIn. Founder. Managing Director. Partner. CEO. But a senior title, on its own, doesn’t make someone influential online. The executives who stand out are usually the ones who make their expertise easy to see. They have a clear point of view, talk about the …
By Jeff Altman, The Big Game Hunter This YouTube video is based on a video from the WGU Career & Professional Development channel is a presentation on utilizing AI tools to enhance one’s job search. The speaker discusses the benefits and limitations of AI in career development, highlighting the importance of human oversight and a …
By Tony Restell Let’s talk about the realities of how companies get onto potential clients’ radars today. A prospective client asks Perplexity for the best recruitment agency, commercial solicitor, leadership coach or SaaS provider in their market. The answer is likely to shortlist only a handful of firms. If yours is not one of them, …