By Jeff Altman, The Big Game Hunter Here are some ways in which people over 50 can sabotage their job search: Failing to Include a Photo on their LinkedIn Profiles: Mature workers might not include a photo because they are concerned about ageism. However, omitting a photo can make people seem untrustworthy or as though …
By Tony Restell For professional services firms, appearing in AI-generated recommendations could help bring potential clients to your door. But being mentioned is only part of the equation. To turn that visibility into enquiries, your firm needs to demonstrate the right expertise, establish credibility and give buyers a clear reason to get in touch. This …
Becoming Charismatic: Yes, And By Jeff Altman, The Big Game Hunter People who are charismatic always do better than those who aren’t. In this video, I will explain a way to make yourself more likable and more charismatic using this technique. Charismatic people always do better professionally than those who are not charismatic. …
By Tony Restell A prospective client asks ChatGPT which recruitment marketing agency, specialist consultancy or B2B social media partner they should speak to. If your firm is absent from the answer, a strong website and years of expertise may not get you onto the shortlist. AEO services address that gap by helping your business become …
By Jeff Altman, The Big Game Hunter Mohammed Qahtani of Saudi Arabia didn’t speak his first word until he was 6 years old and then struggled with a stutter. In August 2,015, he won the World Championship of Public Speaking in Las Vegas giving a speech entitled, “The Power of Words” to the 2500+ attendees. …
By Tony Restell In this article, we present a shortlist of 5 of the best social media agencies for SaaS companies to engage. But before we turn to that, let’s talk a little about what makes a social media agency a strong choice – what should you be looking for? A SaaS social media agency …
By Tony Restell p> Compare and contrast the following: a post gets 80 likes from people who will never buy. Another gets six reactions, two meaningful comments and results in one conversation with a decision-maker. For a B2B firm, LinkedIn marketing should be judged by the second result. That does not mean every post needs …
By Tony Restell A professional services firm can post consistently, gain respectable engagement and still have an empty pipeline. That is the problem with treating social media as a visibility exercise rather than a commercial channel. When clients ask, “what should I include in a social media strategy for a professional services firm?”, the answer …
Is Your Company Trying To Hide You From View? By Jeff Altman, The Big Game Hunter When you go to the store to buy detergent, have you or anyone you know ever picked up two or three different products, looked at the list of ingredients, and said to yourself or out loud, “Hmm. The chemicals …
By Tony Restell Choosing the right AEO agency can make a difference to whether your consultancy gets recommended by AI search tools – and how quickly that happens. This article explains what to look for in an AEO partner and how to assess the potential impact on your firm’s visibility, credibility and new business wins. …