By Tony Restell A founder searches for the best recruitment marketing agency, a specialist legal adviser or a B2B social media partner. The AI answer names three firms. Yours is not one of them. The obvious question is: how long does it take to appear in AI answers so we turn this situation around? For …
By Dawn Bowman LinkedIn has more than 1.2 billion members. That’s a staggering number, and it means your profile is competing against a lot of noise. According to LinkedIn’s own data, users with complete profiles are 40 times more likely to receive opportunities through the platform. That’s an enormous edge, and most users are leaving …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency for a specialist niche. Another asks Google which consultancy can help them reduce delivery costs. Neither may ever type a traditional keyword, scan ten blue links, or visit page two of the results. This is one of the biggest changes I’m seeing …
September 2026 Unemployment Stats: What the Numbers Mean Heading Into Q4 September is often a month when the Canadian job market picks back up. Summer vacations have wrapped up, decision-makers return to the office, students head back to school, and businesses turn their attention to what needs to be accomplished before fiscal end.  After Canada …
By Tony Restell A prospect asks ChatGPT which recruitment marketing agency, legal consultancy or B2B social media partner they should consider. If the answer names three competitors and not you, a higher volume of ordinary website traffic is not much consolation. It’s something I think B2B businesses need to start taking seriously: being visible isn’t …
Few parts of employment are more important to get right than layoffs, terminations and employee leaves. Â Employers are remembered by how they treat the people (key word), when the big things happen and how they exit. Â I like to think of the Monday/Friday feelings, Look Forward to Monday, how you start the week and Friday …
By Tony Restell Imagine this scenario: a prospective client asks ChatGPT, Google AI Answers, Perplexity or Copilot which recruitment marketing agency, legal consultant or SaaS provider they should speak to. The answer may shape their shortlist before they ever visit a traditional search results page. It’s a scenario I’d encourage any B2B business to think …
By Social-Hire When employers in Kitchener-Waterloo are looking for contract staffing support across skilled trades, warehousing and manufacturing, the answers that come back when they ask who to use are usually the household names. That is understandable. National recruitment brands have more online content, more regional pages and greater surface area for search engines and …
By Social-Hire The Best AI Event Sales Tool For High-Value B2B Events Summary: for businesses selling high-value B2B event sponsorship, exhibition space or delegate seats, Super Benji is likely to be the best choice due to its deep research capabilities and highly personalised outreach. For other event types, the comparison table will help you assess …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …