By Dawn Bowman Customer support teams face constant pressure to respond quickly while keeping answers accurate and on-brand. Large language models offer promise, but out-of-the-box solutions often miss the mark for specific business needs. Fine-tuning addresses this gap by training language models on company-specific data to deliver responses that match brand voice, understand product details, …
As we celebrate 30 years of placing the best people in great jobs across Calgary and all of Alberta, one thing is clear: the hiring landscape has changed, but some fundamentals have not. At About Staffing, we like to say we are always a step ahead. Right now, one of the most misunderstood parts of …
By Jeff Altman, The Big Game Hunter In a job market where executive inboxes are besieged by low-grade automation, your ability to signal human authority is your most valuable asset. For a college-educated professional, the risk of using AI is not that it will fail to write; it’s that it will write something that sounds …
If you’re passionate about photography and film, then you probably know that they are competitive fields that reward hard work and innovation. If you want to be successful in these creative career fields, then you need to be strategic about how you approach your career. There are two main options for working in these industries: …
By Ray O’Donnell Running a digital marketing agency means you’re constantly switching between client campaigns, performance optimization, and keeping everything running smoothly. That’s why finding a hosting provider that gets what you need is a real challenge. The one that scales with your clients, delivers when deadlines hit, and doesn’t leave you hanging when things …
What Women’s Burnout Looks Like It doesn’t always look dramatic. It often looks like: “I’m fine.” Doing everything for everyone and then collapsing when no one is watching. Feeling resentful and guilty at the same time. Lying awake running through tomorrow’s list. Snapping over small things. Forgetting what rest feels like. At work, we push.At …
By Jeff Altman, The Big Game Hunter The Applicant Tracking System (ATS) is often viewed as a gatekeeper to be tricked. In reality, it is a parser designed to turn your professional history into structured data. When the system “rejects” a high-performing individual, it is rarely a judgment on their talent; it is often a …
Work injuries can be life-altering events for employees in terms of both their physical health and overall well-being. According to 2022 statistics, the top three leading causes of disabling workplace injuries in the United States were overexertion from external sources (21.76%), falls on the same level (17.67%), and being struck by objects or equipment (9.76%). …
By Gaurav Belani In 2026, embedding an Instagram feed on your website is no longer just about aesthetics—it’s a strategic move to drive engagement, build trust, and increase conversions. Many small businesses now use Instagram feed widgets to showcase real-time content, highlight customer experiences, and create visually engaging websites that influence buying decisions. With the …
I am writing this after a recent experience that perfectly highlights a growing issue in hiring. We were working with a client to fill a senior level role.We sourced and presented a strong, well aligned candidate. But during the interview, something shifted. The questions being asked were not aligned with the senior role. They were …