By Tony Restell A Canadian B2B firm can have a polished LinkedIn page, a healthy follower count and be posting regularly, yet still have a new business calendar that looks decidedly empty. That is the problem that causes firms to want to search for the best social media agency for Canadian B2B firms. The right …
By Jeff Altman, The Big Game Hunter  Promotions look great on paper until your resume ends up looking like a cluttered, repetitive mess. If you stack multiple titles under separate company listings, recruiters lose track of your trajectory and move on to the next candidate. Here is the exact structure you need to showcase …
By Tony Restell Imagine the scenario: a managing partner posts a straight-talking view on a client problem and their outreach results in multiple ideal clients wanting to join a discussion group to thrash out this problem. Meanwhile, the firm’s company page publishes polished updates that attract the occasional like, but result in no new conversations …
By Jeff Altman, The Big Game Hunter Click here if the video does not play properly. A piece of wisdom to pay attention to. Stupid Resume Mistakes– Objectives ABOUT JEFF ALTMAN, THE BIG GAME HUNTER People hire Jeff Altman, The Big Game Hunter to provide No BS job search coaching and career advice globally because …
By Tony Restell The funny thing about most SaaS founders is that they don’t have a LinkedIn visibility problem, even though most probably think they do. What they reall have is a conversion problem. They haven’t figured out an approach that takes people on the journey of becoming aware of them, connecting with them, finding …
Today’s video is about the purpose of a phone interview. And and I want to do it from both sides’ perspective. Now, first of all, your side’s easy. Your purpose is to get to the face-to-face interview. In 999,000 times out of a million, no one’s ever hired on the basis of a phone interview. …
By Tony Restell A partner can publish thoughtful posts every week, attract a few hundred likes each month and still have an empty diary. That is the gap this professional services social media guide is designed to close. For consulting, legal, recruitment, accountancy and training firms, social media should create credible visibility that leads to …
By Tony Restell A recruiter can spend hours publishing useful insight and sending well-targeted connection requests, then lose the opportunity in ten seconds when a prospect opens their profile. That is why knowing how to optimise a recruiter profile for social selling matters. Your profile is not an online CV. It is the page that …
By Jeff Altman, The Big Game Hunter A well-constructed personal marketing plan is crucial for prioritizing activities to help you achieve your career goals. Like any successful project, a good plan helps you organize your efforts, keep your productivity high, and stay focused on your objectives. Your plan defines your career direction and the steps …
By Tony Restell Here in the UK, we’ve been in a recruitment slump for circa 4 years. Every month, the number of permanent placements has declined month on month. My understanding from US-based recruiters is that the situation isn’t drastically better there. So, how should you market a recruitment agency in a slump? A recruitment …