By Tony Restell A lot of firms ask this question only after social media has already become a frustration. The managing director wants more visibility, the sales team wants better leads, and marketing is under pressure to show commercial value. At that point, “should I hire a social media agency or an in-house marketer?” stops …
By Social-Hire For Founders, Partners and Practice Leaders in consulting, the commercial opportunity on LinkedIn is no longer about being visible to everyone. It is about being credible to the right people, in the right accounts, with points of view that move them to want to have a meeting. That matters because B2B buyers are …
Artificial intelligence has made job searching faster, but it has also made recruiting scams more convincing. Fake recruiters can now use AI-written messages, cloned voices, polished profiles, and realistic-looking job posts to lure candidates into giving away money, personal data, or access to their accounts. The result is a new generation of job scams that …
By Social-Hire We’ve all noticed this in 2026: the LinkedIn algorithm has fundamentally changed. If you are a Founder or Partner at a professional services firm, you’ve likely noticed that the old “volume-first” strategies no longer deliver the meetings and revenue they once did. With a raft of core changes having rolled out (that some …
By Jeff Altman, The Big Game Hunter The concept of a value proposition is foundational to effective career communication, acting as the bedrock for all personal marketing materials and interactions. Far more comprehensive than a brief introduction, this statement is essentially a clear, powerful story explaining how your specific skills can uniquely or superiorly solve …
By Tony Restell Most technology firms do not have a social media problem. They have a conversion problem. They are posting product updates, company news and the odd industry opinion, yet very little turns into booked demos, sales conversations or qualified inbound interest. That is why social media for technology companies needs to be measured …
Stop Being the Product: Why You Need to Hire Your Own Ally By Jeff Altman, The Big Game Hunter Stop throwing your resume into a void and getting ghosted. To win the hiring game, you must understand who is actually working for you and who is just selling you as a “product” to their …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post occasionally, share a few team updates, perhaps comment on industry news, then wonder why none of it turns into meaningful conversations with potential clients. The best social media tactics for consulting firms are not the …
By Jeff Altman, The Big Game Hunter If you are an information worker or laptop professional aggressively hunting for a role in today’s oversupplied market, your biggest enemy isn’t the economy — it is your own visibility strategy. When desperation peaks, most professionals default to a defensive, low-leverage posture: they toggle the “Open to Work” …
By Tony Restell A recruitment founder with an engaged group of relevant followers and a clear point of view will usually outperform one with 20,000 passive connections and no positioning. That is the real starting point for how to build a recruitment founder brand on LinkedIn. Not more content for the sake of it. Not …