By Tony Restell The way B2B buyers research potential suppliers is changing, with AI increasingly becoming part of the process. This article looks at some of the practical steps businesses can take to improve how these tools understand and reference their expertise. A prospective client no longer needs to search for “best recruitment marketing agency” …
Month: September 2026
By Tony Restell A LinkedIn post with 200 likes can produce no commercial value. A post with 12 thoughtful comments from the right people can start two sales conversations. That’s the distinction most B2B firms miss when planning LinkedIn engagement strategies: the objective isn’t to look busy. It’s to build familiarity, earn trust and create …
By Guest Contributor There is one reality about social account management: Managing one recruitment brand on social media is easy, while managing ten client brands is a different operation entirely. Suddenly, you have LinkedIn Pages, recruiter profiles, Facebook Pages, Instagram accounts, content calendars, approval chains and different team members accessing different client assets. If you …
Thirty years. Three decades of placements, conversations, celebrations, challenges, growth and most importantly the people. As we celebrate 30 years of About Staffing, we’ve been reflecting on the incredible journey that brought us here. For me, the most impactful part has been the people who walked alongside us every step of the way. This milestone …
By Social-Hire For Founders and Partners in niche consulting firms, the challenge is not knowing your subject. It is turning expertise into conversations with the right senior buyers. Many firms get stuck here. A few Partners post occasionally on LinkedIn. Someone junior is asked to “keep the company page active”. Business development sits with one …
Nobody ever sat me down at 24 and explained that the career I chose simply to pay the bills would end up shaping the woman I would become- but I wish someone had. By the time my career really began, I already had children, or they were arriving just as I was getting started. I …
By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …
Let’s be honest: Alberta weather can be wildly unpredictable. We’ve all seen a sudden May snowstorm hijack a long weekend, only to be followed by scorching summer heat a few days later. Good, bad, or ugly, Albertans always find a way to get around it. Victoria Day is over, which means we are officially in full …
By Tony Restell Here’s a question I’m being asked more and more: “Can I get Claude (or ChatGPT) to recommend my business?” It’s an understandable question, given the increasing role such tools are having in our lives. Now imagine your ideal client is looking for a manufacturing consultant, a specialist employment lawyer or a niche …
By Tony Restell I invite you to imagine the following situation, because it’s happening more and more. A prospect asks Grok for the best recruitment marketing agency, SaaS consultant or specialist legal provider in their market. Your firm may have the expertise, case studies and client relationships to deserve a mention. But if the available …