By Tony Restell A LinkedIn connection is not a lead. It is barely even interest. Too many B2B firms mistake a new connection, a profile view, or a liked post for buying intent, then wonder why their outreach goes quiet. If you want to know how to nurture LinkedIn prospects, start by treating LinkedIn as …
By Tony Restell Most executive LinkedIn activity fails for a simple reason. It is visible, but not commercially useful. A proper LinkedIn content strategy for executives should do more than collect likes from peers and old colleagues. It should build authority with buyers, shorten trust cycles, support sales conversations and create more of the right …
By Tony Restell A webinar with 12 attendees from the wrong audience is not a marketing win. For most B2B firms, the real test is simpler: did LinkedIn generate registrations from people who could realistically become clients, referral partners or qualified sales conversations? That is what webinar registration promotion on LinkedIn should be built to …
By Jeff Altman, The Big Game Hunter  If you haven’t looked for a job in a long time, where are you find out about the hidden job market has changed. The First Things to Do If You Are Laid Off ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter Jeff …
By Dawn Bowman The majority of the business owners in the B2B business recognize that they ought to be more active on LinkedIn. Being able to know and to do are two very different things. The fact is that LinkedIn is no longer a digital business card alone. It has now become the biggest client …