By Social-Hire For founders, partners, and senior leaders in B2B professional services and technology firms, relying solely on a handful of rainmakers to drive new client acquisition is a risky bottleneck. When business growth depends entirely on a handful of people, scaling hits a ceiling. Yet, asking your wider team to get involved in LinkedIn …
By Social-Hire For many B2B Founders and Partners, the routine of regular LinkedIn posting has become a source of pent up frustration. You spend hours meticulously crafting thought leadership each month, sharing industry insights, and perhaps even trying to adapt to the latest algorithm changes. On one hand, the metrics look healthy – your notifications …
By Social-Hire LinkedIn keynote sessions increasingly tie into high-level commercial strategy and outcomes, rather than simply being a tickbox for your team’s social media education. For Founders, Partners, and senior leaders in professional services and B2B firms, the real value is not learning how the platform works at a basic level. It is understanding how …
By Tony Restell A founder can spend hours creating polished LinkedIn posts, get a decent amount of engagement and still have an empty sales diary. That is the problem I’d like to address with these LinkedIn success tips. The aim is not to become more visible purely for visibility’s sake. It is to get on …
By Social-Hire We’ve all noticed this in 2026: the LinkedIn algorithm has fundamentally changed. If you are a Founder or Partner at a professional services firm, you’ve likely noticed that the old “volume-first” strategies no longer deliver the meetings and revenue they once did. With a raft of core changes having rolled out (that some …
By Jeff Altman, The Big Game Hunter If you are an information worker or laptop professional aggressively hunting for a role in today’s oversupplied market, your biggest enemy isn’t the economy — it is your own visibility strategy. When desperation peaks, most professionals default to a defensive, low-leverage posture: they toggle the “Open to Work” …
By Tony Restell A recruitment founder with an engaged group of relevant followers and a clear point of view will usually outperform one with 20,000 passive connections and no positioning. That is the real starting point for how to build a recruitment founder brand on LinkedIn. Not more content for the sake of it. Not …
Most professionals mistake activity for impact. Publishing generic industry updates or congratulating distant connections treats LinkedIn like a standard social network. LinkedIn functions as a global relational directory. For a college-educated leader, visibility only holds value when it signals structural authority. Blending into the background of standard professional content reduces a high-level career to an …
By Tony Restell Most B2B teams do not have a LinkedIn content problem. They have a distribution and conversion problem. They publish sensible posts, get a handful of likes, and assume the platform is throttling them. If you want to know how to beat the LinkedIn algorithm, the answer is not gaming the system. It …
By Tony Restell A surprising number of headhunters still treat LinkedIn like an online CV database with a messaging function bolted on. That is exactly why so many ask, how can headhunters win clients on LinkedIn, yet see little commercial return. The firms that win are not simply more active. They are more targeted, more …