Your LinkedIn headline is the line of text that follows your name everywhere on the platform: search results, connection requests, comments, the “People you may know” panel, and every post you write. It’s often the only part of your profile a recruiter or prospect sees before deciding whether to click. Most people waste it on …
Recruiters spend their days judging other people’s LinkedIn profiles. Then candidates do the same thing back. Before anyone replies to your InMail or accepts your connection request, they look at your name, your photo and your headline, and decide in a second or two whether you’re worth answering. A strong recruiter headline tells candidates what …
By Jeff Altman, The Big Game Hunter Here are some ways in which people over 50 can sabotage their job search: Failing to Include a Photo on their LinkedIn Profiles: Mature workers might not include a photo because they are concerned about ageism. However, omitting a photo can make people seem untrustworthy or as though …
By Tony Restell p> Compare and contrast the following: a post gets 80 likes from people who will never buy. Another gets six reactions, two meaningful comments and results in one conversation with a decision-maker. For a B2B firm, LinkedIn marketing should be judged by the second result. That does not mean every post needs …
By Tony Restell How can law firms use LinkedIn to turn their expertise into new business? This article explains how lawyers can build credibility, strengthen referral relationships and generate relevant enquiries through a more focused LinkedIn strategy. A solicitor can be technically excellent, well connected and highly regarded by existing clients, yet still be invisible …
By Dawn Bowman LinkedIn has more than 1.2 billion members. That’s a staggering number, and it means your profile is competing against a lot of noise. According to LinkedIn’s own data, users with complete profiles are 40 times more likely to receive opportunities through the platform. That’s an enormous edge, and most users are leaving …
By Tony Restell A LinkedIn post with 200 likes can produce no commercial value. A post with 12 thoughtful comments from the right people can start two sales conversations. That’s the distinction most B2B firms miss when planning LinkedIn engagement strategies: the objective isn’t to look busy. It’s to build familiarity, earn trust and create …
By Guest Contributor There is one reality about social account management: Managing one recruitment brand on social media is easy, while managing ten client brands is a different operation entirely. Suddenly, you have LinkedIn Pages, recruiter profiles, Facebook Pages, Instagram accounts, content calendars, approval chains and different team members accessing different client assets. If you …
By Jeff Altman, The Big Game Hunter A basic LinkedIn account provides you with the ability to send InMails to three people per month free. If you are looking for a job and trying to connect with new people, three messages does not go very far. You can pay $39.99 per month to increase that …
By Social-Hire If you run a recruiting firm, you may be considering an agency to help win more client meetings through LinkedIn. The choice is not straightforward. Some providers sell high-volume outreach: send enough connection requests, start enough conversations and eventually a proportion of prospects will agree to a call. Others focus heavily on content, …