By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …
By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …
By Tony Restell A partner can publish thoughtful posts every week, attract a few hundred likes each month and still have an empty diary. That is the gap this professional services social media guide is designed to close. For consulting, legal, recruitment, accountancy and training firms, social media should create credible visibility that leads to …
By Social-Hire For many B2B Founders and Partners, the routine of regular LinkedIn posting has become a source of pent up frustration. You spend hours meticulously crafting thought leadership each month, sharing industry insights, and perhaps even trying to adapt to the latest algorithm changes. On one hand, the metrics look healthy – your notifications …
By Social-Hire For many recruitment agency Founders and Partners, the “contingency trap” is a familiar, if exhausting, reality. It is a world defined by a race to the bottom: competing against five other agencies for the same role, dealing with clients who view you as a commodity, and chasing low-margin leads that often go nowhere. …