By Social-Hire If you are a Founder, Partner or Managing Director in a B2B firm, be careful about treating LinkedIn as a company-page channel first and a personal-brand channel second. In 2026, that is the wrong way round. The strongest organic results now come from people, not logos. That matters because most B2B buying journeys …
By Tony Restell If you’re asking how to choose a B2B social media agency, you’re probably already past the point of wanting more impressions for the sake of it. You want social media to contribute to pipeline, visibility with the right buyers, and a steady flow of commercially relevant conversations. That changes what good looks …
By Social-Hire In the current B2B software landscape, the traditional “spray and pray” approach to lead generation has effectively collapsed. As we navigate the complexities of 2026, SaaS companies are finding that prospects are no longer responsive to automated sequences or generic corporate updates. Instead, the focus has shifted toward human-led authority: a strategy that …
By Social-Hire For most B2B SaaS founders, social media feels like a necessary evil—a digital billboard where you occasionally post product updates, share a new hire announcement, or link to a PR mention. But while your team is busy “feeding the feed,” your competitors are building engines. In 2026, the gap between “brand awareness” and …
By Tony Restell Most B2B content loses the room in the first few lines because it speaks to everyone involved in a purchase, but persuades no one with budget authority. If you want content for B2B decision makers to perform commercially, it has to do more than educate. It has to reduce perceived risk, show …
By Tony Restell A managing director hires a marketing manager, adds a freelance designer, pays for software, waits three months for momentum, then realises social still is not producing qualified conversations. That is usually where the real agency vs in house marketing debate starts – not in theory, but when a business needs pipeline now …
By Tony Restell Most B2B firms do not have a social media problem. They have a conversion problem. The reason people search for B2B social media marketing examples is not to admire clever posts. It is to find evidence that social can drive meetings, enquiries and sales conversations when done properly. That distinction matters. A …
By Dawn Bowman The majority of the business owners in the B2B business recognize that they ought to be more active on LinkedIn. Being able to know and to do are two very different things. The fact is that LinkedIn is no longer a digital business card alone. It has now become the biggest client …