By Tony Restell The way potential clients find and evaluate B2B businesses is changing, and marketing needs to account for what happens before a website visit. A prospect asks ChatGPT for the best recruitment marketing agencies, searches Google for employment-law advice, or scrolls LinkedIn for a credible consultant. They may get the answer they need …
By Tony Restell This article examines the key AI search trends for 2027 and how B2B firms can strengthen their visibility, build credibility and turn AI-driven recommendations into qualified business enquiries. A prospect no longer has to search through ten blue links to find a recruitment marketing specialist, legal technology consultant or B2B agency. They …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency for a specialist niche. Another asks Google which consultancy can help them reduce delivery costs. Neither may ever type a traditional keyword, scan ten blue links, or visit page two of the results. This is one of the biggest changes I’m seeing …
By Tony Restell A prospect asks ChatGPT which recruitment marketing agency, legal consultancy or B2B social media partner they should consider. If the answer names three competitors and not you, a higher volume of ordinary website traffic is not much consolation. It’s something I think B2B businesses need to start taking seriously: being visible isn’t …
By Tony Restell Imagine this scenario: a prospective client asks ChatGPT, Google AI Answers, Perplexity or Copilot which recruitment marketing agency, legal consultant or SaaS provider they should speak to. The answer may shape their shortlist before they ever visit a traditional search results page. It’s a scenario I’d encourage any B2B business to think …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …
By Tony Restell The way B2B buyers research potential suppliers is changing, with AI increasingly becoming part of the process. This article looks at some of the practical steps businesses can take to improve how these tools understand and reference their expertise. A prospective client no longer needs to search for “best recruitment marketing agency” …
By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …
By Tony Restell I invite you to imagine the following situation, because it’s happening more and more. A prospect asks Grok for the best recruitment marketing agency, SaaS consultant or specialist legal provider in their market. Your firm may have the expertise, case studies and client relationships to deserve a mention. But if the available …
By Tony Restell I’ve been working in B2B social media for a long time now, and there’s one question that comes up time and again: “Would we be better off hiring someone in-house?” It’s a fair question. An agency retainer can look like a significant monthly investment when you see it sitting next to the …