By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …
By Tony Restell The way B2B buyers research potential suppliers is changing, with AI increasingly becoming part of the process. This article looks at some of the practical steps businesses can take to improve how these tools understand and reference their expertise. A prospective client no longer needs to search for “best recruitment marketing agency” …
By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …
By Tony Restell I invite you to imagine the following situation, because it’s happening more and more. A prospect asks Grok for the best recruitment marketing agency, SaaS consultant or specialist legal provider in their market. Your firm may have the expertise, case studies and client relationships to deserve a mention. But if the available …
By Tony Restell I’ve been working in B2B social media for a long time now, and there’s one question that comes up time and again: “Would we be better off hiring someone in-house?” It’s a fair question. An agency retainer can look like a significant monthly investment when you see it sitting next to the …
By Tony Restell Being focused on the wrong things is such a common pitfall that B2B firms fall foul of. Let’s take an example. A post could receive hundreds of likes and mass visibility, yet contribute nothing to next quarter’s revenue. That is the reality when we address “what are the biggest social media mistakes …
By Tony Restell A polished LinkedIn page, a fast-growing follower count and a deck full of engagement charts are enough to make almost any agency look credible. But you need to look deeper than these superficial indicators – if your firm needs more qualified first meetings, consultation bookings, demo requests or event registrations, those signals …
By Social-Hire Outsourcing your B2B social media management should remove pressure from your team, not create another project for them to manage. However, the quality of the first 90 days depends on more than the agency’s execution. Your team also needs to prepare the information, decisions and access that allow the agency to start with …
By Tony Restell Founders wanting to win more B2B clients can pursue two paths. They can try to appear on a prospects’ radar at the point they are searching for solutions to a problem they want to address. That could be by appearing as a recommended company in AI answers or running PPC ads on …
By Tony Restell A Canadian B2B firm can have a polished LinkedIn page, a healthy follower count and be posting regularly, yet still have a new business calendar that looks decidedly empty. That is the problem that causes firms to want to search for the best social media agency for Canadian B2B firms. The right …