By Tony Restell A managing director hires a marketing manager, adds a freelance designer, pays for software, waits three months for momentum, then realises social still is not producing qualified conversations. That is usually where the real agency vs in house marketing debate starts – not in theory, but when a business needs pipeline now …
By Tony Restell Most B2B firms do not have a social media problem. They have a conversion problem. The reason people search for B2B social media marketing examples is not to admire clever posts. It is to find evidence that social can drive meetings, enquiries and sales conversations when done properly. That distinction matters. A …
By Dawn Bowman The majority of the business owners in the B2B business recognize that they ought to be more active on LinkedIn. Being able to know and to do are two very different things. The fact is that LinkedIn is no longer a digital business card alone. It has now become the biggest client …