By Social-Hire In the current B2B software landscape, the traditional “spray and pray” approach to lead generation has effectively collapsed. As we navigate the complexities of 2026, SaaS companies are finding that prospects are no longer responsive to automated sequences or generic corporate updates. Instead, the focus has shifted toward human-led authority: a strategy that …
By Jeff Altman, The Big Game Hunter Open positions exist because organizations need to evolve — whether it’s building better products, creating efficiencies, attracting clients, or improving team performance. However, change is often met with resistance, even from those who claim to want it. A client of mine found this out the hard way when …
By Social-Hire For most B2B SaaS founders, social media feels like a necessary evil—a digital billboard where you occasionally post product updates, share a new hire announcement, or link to a PR mention. But while your team is busy “feeding the feed,” your competitors are building engines. In 2026, the gap between “brand awareness” and …
By Jeff Altman, The Big Game Hunter Most people think finding a job is a game of luck or secret handshakes, leaving them frustrated and stuck on the outside looking in. The reality is that the hidden job market operates on a predictable system of math and human relationships, not magic. This episode breaks down …
By Tony Restell Most B2B content loses the room in the first few lines because it speaks to everyone involved in a purchase, but persuades no one with budget authority. If you want content for B2B decision makers to perform commercially, it has to do more than educate. It has to reduce perceived risk, show …
By Jeff Altman, The Big Game Hunter Most executives are burning social capital by blasting generic, AI-generated messages into the void. This episode breaks down the “Executive Protocol”—a high-leverage system that combines machine speed with human judgment to secure C-suite interviews in half the time. Stop playing the numbers game and start playing the leverage …
By Social-Hire For many recruitment agency Founders and Partners, the “contingency trap” is a familiar, if exhausting, reality. It is a world defined by a race to the bottom: competing against five other agencies for the same role, dealing with clients who view you as a commodity, and chasing low-margin leads that often go nowhere. …
MAY 2026 Total nonfarm payroll employment increased by 172,000 in May, and the unemployment rate was unchanged at 4.3 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in leisure and hospitality, local government, and health care. Employment in financial activities declined. This news release presents statistics from two monthly surveys. The …
By Tony Restell A surprising number of practices still treat law firm social media marketing as a branding exercise with no commercial target attached. That is usually where the waste starts. If your social presence is not helping you generate consultation requests, referral conversations, event sign-ups or better-quality inbound leads, it is not doing enough. …
In today’s hiring market, negotiation is not just about salary. It is about timing, positioning, leverage, and insight. The reality is simple.The strongest hiring deals rarely happen one-on-one. They happen when a skilled third party steps in to guide, advocate, and align both sides. The Hidden Problem with Direct Negotiation When employers and candidates negotiate …