By Tony Restell One month the diary is full, proposals are out, and the team is stretched. A few weeks later, new enquiries dry up, leadership starts worrying, and suddenly everyone is chasing business instead of delivering it. If you are wondering how to break the feast or famine cycle, the uncomfortable truth is this: …
Most professionals mistake activity for impact. Publishing generic industry updates or congratulating distant connections treats LinkedIn like a standard social network. LinkedIn functions as a global relational directory. For a college-educated leader, visibility only holds value when it signals structural authority. Blending into the background of standard professional content reduces a high-level career to an …
By Tony Restell Most B2B firms do not fail at social media because they lack ideas. They fail because nobody owns it properly, nobody has time to keep it moving, and nobody is measuring whether it leads to actual commercial conversations. That is exactly why done for you social media has become attractive to founders, …
By Tony Restell Most B2B teams do not have a LinkedIn content problem. They have a distribution and conversion problem. They publish sensible posts, get a handful of likes, and assume the platform is throttling them. If you want to know how to beat the LinkedIn algorithm, the answer is not gaming the system. It …
By Jeff Altman, The Big Game Hunter NOTE: There are NO affiliate links in this article. As a matter of fact, I didn’t even provide a link to the product or website to avoid being accused of hiding affiliate links. You all know how to find a website to evaluate these products for your own …
By Tony Restell Most consulting firms do not have a lead problem. They have a conversion path problem. They publish the occasional insight, attend the right events, rely on referrals, and hope the market remembers them when a project lands. That can work for a while. But consulting firm lead generation becomes unreliable when it …
By Jeff Altman, The Big Game Hunter Stop letting a surge of adrenaline hijack your brain during high-stakes interviews. This episode breaks down the exact “pre-performance routine” used by elite athletes to manual override the fight-or-flight response. Learn the science-backed physiological and linguistic shifts that project authority when the pressure is highest. Timestamps 0:00 …
By Tony Restell A managing director hires a marketing manager, adds a freelance designer, pays for software, waits three months for momentum, then realises social still is not producing qualified conversations. That is usually where the real agency vs in house marketing debate starts – not in theory, but when a business needs pipeline now …
In today’s rapidly evolving job market, one thing is clear: what you can do matters, but how you’ve learned to do it still plays an important role. At About Staffing, we analyze hiring trends and compensation data every day. By leveraging tools like the Hays Salary Guide, alongside real-time market insights, and drawing from millions …
By Jeff Altman, The Big Game Hunter Memorial Day is not a happy day. It is a day to honor those whose lives ended in service to our nation. Yes, we may celebrate it . . . but it should be about honoring them. But it is a day to be thankful for those who …