By Tony Restell If your webinar campaign is attracting clicks but not registrations, the problem is rarely the platform. Facebook ads for webinar registrations can work extremely well in B2B, but only when the offer, audience and follow-through are built for commercial intent rather than cheap traffic. Too many firms treat webinar promotion like a …
By Tony Restell If your social presence is busy but your sales team is still asking where the leads are, the problem is rarely effort. It is usually structure. The most effective social media lead generation strategies for B2B firms are built around one commercial question: how does this activity turn into conversations with qualified …
By Tony Restell Most executive LinkedIn activity fails for a simple reason. It is visible, but not commercially useful. A proper LinkedIn content strategy for executives should do more than collect likes from peers and old colleagues. It should build authority with buyers, shorten trust cycles, support sales conversations and create more of the right …
Oil prices are high, and company profits should be strong. By Alberta standards, this should feel like a boom. However, rising costs for both businesses and everyday life are cutting into what would traditionally fuel rapid expansion and hiring. For many employers and workers, it does not feel like a boom at all. Instead of …
By Jeff Altman, The Big Game Hunter Decision-makers are drowning in automated garbage; if your outreach looks like a generic AI template, it’s going straight to the trash. This episode breaks down the “80/20” rule for using AI as a research powerhouse while keeping your human edge to actually land the meeting. Stop being …
By Tony Restell A webinar with 12 attendees from the wrong audience is not a marketing win. For most B2B firms, the real test is simpler: did LinkedIn generate registrations from people who could realistically become clients, referral partners or qualified sales conversations? That is what webinar registration promotion on LinkedIn should be built to …
Total nonfarm payroll employment edged up by 115,000 in April, and the unemployment rate was unchanged at 4.3 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care, transportation and warehousing, and retail trade. Federal government employment continued to decline. This news release presents statistics from two monthly surveys. The …
By Tony Restell Most accountancy firms do not have a visibility problem. They have a conversion problem. Plenty of firms post tax deadlines, budget updates and the occasional team photo, then wonder why social media marketing for accountants feels underwhelming. The issue is rarely the platform itself. It is usually the absence of a commercial …
By Jeff Altman, The Big Game Hunter EP 3145 Most people sabotage their negotiation by reacting with emotion instead of logic the second a number is mentioned. This episode breaks down the “hidden math” and 8 structural pillars corporations use to build your offer, giving you the blueprint to counter-offer with precision. Stop guessing what …
By Tony Restell A founder publishes three times a week, gains a few likes, and still sees no movement in pipeline. Another founder posts less often, but gets replies from decision-makers, podcast invitations, and booked calls. The difference is not effort alone. Personal branding for company founders works when it is tied to commercial intent, …