By Tony Restell A webinar with 12 attendees from the wrong audience is not a marketing win. For most B2B firms, the real test is simpler: did LinkedIn generate registrations from people who could realistically become clients, referral partners or qualified sales conversations? That is what webinar registration promotion on LinkedIn should be built to …
Total nonfarm payroll employment edged up by 115,000 in April, and the unemployment rate was unchanged at 4.3 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care, transportation and warehousing, and retail trade. Federal government employment continued to decline. This news release presents statistics from two monthly surveys. The …
By Tony Restell Most accountancy firms do not have a visibility problem. They have a conversion problem. Plenty of firms post tax deadlines, budget updates and the occasional team photo, then wonder why social media marketing for accountants feels underwhelming. The issue is rarely the platform itself. It is usually the absence of a commercial …
By Jeff Altman, The Big Game Hunter EP 3145 Most people sabotage their negotiation by reacting with emotion instead of logic the second a number is mentioned. This episode breaks down the “hidden math” and 8 structural pillars corporations use to build your offer, giving you the blueprint to counter-offer with precision. Stop guessing what …
By Tony Restell A founder publishes three times a week, gains a few likes, and still sees no movement in pipeline. Another founder posts less often, but gets replies from decision-makers, podcast invitations, and booked calls. The difference is not effort alone. Personal branding for company founders works when it is tied to commercial intent, …
By Jeff Altman, The Big Game Hunter Ageism in hiring isn’t just about your birth year–it’s about how you project your skills and energy. This episode breaks down 10 immediate, practical steps to modernize your digital presence and communication style so recruiters see your value instead of your age. Stop fighting stereotypes and start …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post intermittently, share the occasional company update, celebrate a new client win, and then wonder why nothing meaningful comes from it. A proper social media strategy for consulting firms should not be judged by impressions, follower …
For decades, the conversation around workplace health has focused on the obvious: physical safety, hazard prevention, and compliance. And rightly so. At About Staffing, our 30 years of experience conducting hazard assessments and workplace evaluations has shown us just how critical those foundations are. But somewhere along the way, something quieter and just as impactful …
By Jeff Altman, The Big Game Hunter Most professionals approach their careers like they are standing in line at an exclusive nightclub. They are waiting at the First Door—the main entrance where 99% of the crowd stands, clutching their resumes and waiting for a recruiter to check the list. This is the world of “Apply …
By Dawn Bowman Customer support teams face constant pressure to respond quickly while keeping answers accurate and on-brand. Large language models offer promise, but out-of-the-box solutions often miss the mark for specific business needs. Fine-tuning addresses this gap by training language models on company-specific data to deliver responses that match brand voice, understand product details, …