By Tony Restell A managing director hires a marketing manager, adds a freelance designer, pays for software, waits three months for momentum, then realises social still is not producing qualified conversations. That is usually where the real agency vs in house marketing debate starts – not in theory, but when a business needs pipeline now …
In today’s rapidly evolving job market, one thing is clear: what you can do matters, but how you’ve learned to do it still plays an important role. At About Staffing, we analyze hiring trends and compensation data every day. By leveraging tools like the Hays Salary Guide, alongside real-time market insights, and drawing from millions …
By Jeff Altman, The Big Game Hunter Memorial Day is not a happy day. It is a day to honor those whose lives ended in service to our nation. Yes, we may celebrate it . . . but it should be about honoring them. But it is a day to be thankful for those who …
By Tony Restell Most B2B firms do not need more social activity. They need more qualified conversations. That is the real lens for assessing the best b2b social media agencies, especially if you run a consultancy, law firm, recruitment business, SaaS company or other service-led business where one good client can justify months of marketing …
By Jeff Altman, The Big Game Hunter In this interview with Job Search and Interview Coach, Thea Kelley we have fun talking about some of those stupid/goofy/ridiculous mistakes people make on interviews. Stupid Interview Mistakes: Overthinking Your Resume Yeah, yeah, a little bit more of a pad at the beginning of the video. Hi, this …
By Tony Restell A surprising number of headhunters still treat LinkedIn like an online CV database with a messaging function bolted on. That is exactly why so many ask, how can headhunters win clients on LinkedIn, yet see little commercial return. The firms that win are not simply more active. They are more targeted, more …
By Jeff Altman, The Big Game Hunter Stop treating your job search like a marathon and start treating it like a series of tactical strikes. High-volume, low-intent applications lead to burnout; precision micro-sprints lead to offers. Learn how to dismantle the “long game” and dominate the market in just 15 minutes a day. Timestamps 00:00 …
By Tony Restell A LinkedIn connection is not a lead. It is barely even interest. Too many B2B firms mistake a new connection, a profile view, or a liked post for buying intent, then wonder why their outreach goes quiet. If you want to know how to nurture LinkedIn prospects, start by treating LinkedIn as …
By Jeff Altman, The Big Game Hunter When a job search stalls, the bottleneck is rarely a lack of qualifications. It is almost always an inability to scale attention. In an ecosystem crowded with automated templates and low-effort connection requests, the standard LinkedIn pitch has been thoroughly devalued. For leaders and individual contributors, breaking through requires …
By Tony Restell A managing director posts sharp industry commentary every week and starts getting invited into sales conversations. At the same time, the company page barely reaches anyone and generates little response. That is usually where the real question behind personal branding vs company branding starts – not as a marketing theory debate, but …