By Tony Restell Imagine this scenario, if you will. A recruiter posts their vacancies, receives a handful of applications each time, and considers that their social media activity. Meanwhile, a competitor’s consultants are publishing sharp market observations, appearing in the right buyers’ feeds and starting conversations before a hiring need has been formally signed off. …
By Tony Restell A Founder who has never heard of your firm is unlikely to welcome a call that begins with a product pitch. Equally, they may not notice your thoughtful LinkedIn posts for weeks. That is the commercial reality when weighing up social selling versus cold calling: neither channel is automatically superior, but each …
By Tony Restell A surprising number of practices still treat law firm social media marketing as a branding exercise with no commercial target attached. That is usually where the waste starts. If your social presence is not helping you generate consultation requests, referral conversations, event sign-ups or better-quality inbound leads, it is not doing enough. …