By Social-Hire Outsourcing your B2B social media management should remove pressure from your team, not create another project for them to manage. However, the quality of the first 90 days depends on more than the agency’s execution. Your team also needs to prepare the information, decisions and access that allow the agency to start with …
By Tony Restell A Founder who has never heard of your firm is unlikely to welcome a call that begins with a product pitch. Equally, they may not notice your thoughtful LinkedIn posts for weeks. That is the commercial reality when weighing up social selling versus cold calling: neither channel is automatically superior, but each …
By Tony Restell A Canadian B2B firm can have a polished LinkedIn page, a healthy follower count and be posting regularly, yet still have a new business calendar that looks decidedly empty. That is the problem that causes firms to want to search for the best social media agency for Canadian B2B firms. The right …
By Tony Restell A partner can publish thoughtful posts every week, attract a few hundred likes each month and still have an empty diary. That is the gap this professional services social media guide is designed to close. For consulting, legal, recruitment, accountancy and training firms, social media should create credible visibility that leads to …
By Tony Restell A recruiter can spend hours publishing useful insight and sending well-targeted connection requests, then lose the opportunity in ten seconds when a prospect opens their profile. That is why knowing how to optimise a recruiter profile for social selling matters. Your profile is not an online CV. It is the page that …
By Tony Restell Imagine this scenario for a minute. Your marketing team celebrate, because a post takes off and reaches 50,000 people. It attracts a torrent of comments, a huge number of shares and a healthy rise in followers. Yet the sales team remain unexcited, becase no worthwhile enquiries result from all this visibility. That …
By Social-Hire For founders, partners, and senior leaders in B2B firms and professional services, social media can often feel like a black box. You invest time, brief your marketing team, and publish thought leadership pieces, yet weeks tick by without a single enquiry coming through – let alone a contract being signed. Inevitably, the critical …
By Social-Hire Our recent client assignments reveal something important about how corporate training firms generate leads. In this blog, we want to share the highest-ROI tactics for training providers to deploy. We’ll focus on the methodology of B2B social selling, which is now known to produce several times more commercial wins than trying to achieve …
By Tony Restell A post receives 40 likes from the right people, yet nobody books a call. Another attracts fewer reactions but prompts three messages from decision-makers. The difference is not reach. It is whether the content gives a commercially relevant audience a reason, and an easy route, to take the next step. That is …
Choosing the best B2B social media agency for your business is completely different to choosing a B2C agency. Unlike B2C brands that rely on impulse buys and viral trends, B2B marketing hinges on long sales cycles, complex decision-making committees, and building bulletproof industry trust. For small-to-medium sized enterprises (SMEs), executing an impactful strategy with limited …