By Tony Restell Social selling gives recruitment agencies a way to build relationships with potential clients before a hiring need becomes a sales conversation. This article shares key points to make the most of your social selling efforts. Recruitment agencies don’t need more random LinkedIn activity. They need more conversations with hiring decision-makers who have …
By Guest Contributor There is one reality about social account management: Managing one recruitment brand on social media is easy, while managing ten client brands is a different operation entirely. Suddenly, you have LinkedIn Pages, recruiter profiles, Facebook Pages, Instagram accounts, content calendars, approval chains and different team members accessing different client assets. If you …
By Tony Restell I’ve been working in B2B social media for a long time now, and there’s one question that comes up time and again: “Would we be better off hiring someone in-house?” It’s a fair question. An agency retainer can look like a significant monthly investment when you see it sitting next to the …
By Tony Restell There’s a reality about marketing a professional services firm that Partners need to be aware of. Social media can play a big role in building pipeline, but only with the right social media strategy in place. The reality is that a prospective client isn’t going to choose a law firm, consultancy, recruitment …
By Tony Restell Being focused on the wrong things is such a common pitfall that B2B firms fall foul of. Let’s take an example. A post could receive hundreds of likes and mass visibility, yet contribute nothing to next quarter’s revenue. That is the reality when we address “what are the biggest social media mistakes …
By Tony Restell A polished LinkedIn page, a fast-growing follower count and a deck full of engagement charts are enough to make almost any agency look credible. But you need to look deeper than these superficial indicators – if your firm needs more qualified first meetings, consultation bookings, demo requests or event registrations, those signals …
By Tony Restell Imagine this scenario, if you will. A recruiter posts their vacancies, receives a handful of applications each time, and considers that their social media activity. Meanwhile, a competitor’s consultants are publishing sharp market observations, appearing in the right buyers’ feeds and starting conversations before a hiring need has been formally signed off. …
By Tony Restell A SaaS social media programme that earns likes but produces no demo requests is not building a pipeline. It is creating a distraction. Finding the best social media agency for SaaS businesses means looking beyond polished posts and follower counts to identify a partner that understands how B2B software is bought: through …
By Social-Hire Outsourcing your B2B social media management should remove pressure from your team, not create another project for them to manage. However, the quality of the first 90 days depends on more than the agency’s execution. Your team also needs to prepare the information, decisions and access that allow the agency to start with …
By Tony Restell A Founder who has never heard of your firm is unlikely to welcome a call that begins with a product pitch. Equally, they may not notice your thoughtful LinkedIn posts for weeks. That is the commercial reality when weighing up social selling versus cold calling: neither channel is automatically superior, but each …