By Tony Restell Imagine this scenario, if you will. A recruiter posts their vacancies, receives a handful of applications each time, and considers that their social media activity. Meanwhile, a competitor’s consultants are publishing sharp market observations, appearing in the right buyers’ feeds and starting conversations before a hiring need has been formally signed off. …
By Tony Restell A Founder who has never heard of your firm is unlikely to welcome a call that begins with a product pitch. Equally, they may not notice your thoughtful LinkedIn posts for weeks. That is the commercial reality when weighing up social selling versus cold calling: neither channel is automatically superior, but each …
By Tony Restell A recruiter can spend hours publishing useful insight and sending well-targeted connection requests, then lose the opportunity in ten seconds when a prospect opens their profile. That is why knowing how to optimise a recruiter profile for social selling matters. Your profile is not an online CV. It is the page that …
By Social-Hire For founders, partners, and senior leaders in B2B professional services and technology firms, relying solely on a handful of rainmakers to drive new client acquisition is a risky bottleneck. When business growth depends entirely on a handful of people, scaling hits a ceiling. Yet, asking your wider team to get involved in LinkedIn …
By Social-Hire For Founders, Partners and Practice Leaders in consulting, the commercial opportunity on LinkedIn is no longer about being visible to everyone. It is about being credible to the right people, in the right accounts, with points of view that move them to want to have a meeting. That matters because B2B buyers are …