By Tony Restell This article examines the key AI search trends for 2027 and how B2B firms can strengthen their visibility, build credibility and turn AI-driven recommendations into qualified business enquiries. A prospect no longer has to search through ten blue links to find a recruitment marketing specialist, legal technology consultant or B2B agency. They …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency for a specialist niche. Another asks Google which consultancy can help them reduce delivery costs. Neither may ever type a traditional keyword, scan ten blue links, or visit page two of the results. This is one of the biggest changes I’m seeing …
By Tony Restell Imagine this scenario: a prospective client asks ChatGPT, Google AI Answers, Perplexity or Copilot which recruitment marketing agency, legal consultant or SaaS provider they should speak to. The answer may shape their shortlist before they ever visit a traditional search results page. It’s a scenario I’d encourage any B2B business to think …
By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …
By Jeff Altman, The Big Game Hunter This YouTube video is based on a video from the WGU Career & Professional Development channel is a presentation on utilizing AI tools to enhance one’s job search. The speaker discusses the benefits and limitations of AI in career development, highlighting the importance of human oversight and a …
By Jeff Altman, The Big Game Hunter Click here if the video does not play Don’t take it as defeat. It’s part of the process. How to Elicit Missing Information ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like …
By Jeff Altman, The Big Game Hunter When professionals hit a wall in their job search, the default response is brute force. They dedicate four-hour blocks on Sunday afternoons to rewriting resumes, tailoring cover letters for dozens of job postings, or blasting out generic connection requests. This macro-effort yields remarkably micro-results. The issue isn’t a …
By Jeff Altman, The Big Game Hunter A well-constructed personal marketing plan is crucial for prioritizing activities to help you achieve your career goals. Like any successful project, a good plan helps you organize your efforts, keep your productivity high, and stay focused on your objectives. Your plan defines your career direction and the steps …
By Jeff Altman, The Big Game Hunter NOTE: There are NO affiliate links in this article. As a matter of fact, I didn’t even provide a link to the product or website to avoid being accused of hiding affiliate links. You all know how to find a website to evaluate these products for your own …
By Jeff Altman, The Big Game Hunter Stop treating your job search like a marathon and start treating it like a series of tactical strikes. High-volume, low-intent applications lead to burnout; precision micro-sprints lead to offers. Learn how to dismantle the “long game” and dominate the market in just 15 minutes a day. Timestamps 00:00 …