By Tony Restell The funny thing about most SaaS founders is that they don’t have a LinkedIn visibility problem, even though most probably think they do. What they reall have is a conversion problem. They haven’t figured out an approach that takes people on the journey of becoming aware of them, connecting with them, finding …
By Social-Hire In the current B2B software landscape, the traditional “spray and pray” approach to lead generation has effectively collapsed. As we navigate the complexities of 2026, SaaS companies are finding that prospects are no longer responsive to automated sequences or generic corporate updates. Instead, the focus has shifted toward human-led authority: a strategy that …
By Social-Hire For most B2B SaaS founders, social media feels like a necessary evil—a digital billboard where you occasionally post product updates, share a new hire announcement, or link to a PR mention. But while your team is busy “feeding the feed,” your competitors are building engines. In 2026, the gap between “brand awareness” and …
By Tony Restell Most SaaS firms do not have a social media problem. They have a conversion problem. Plenty are posting regularly, publishing product updates, sharing team photos and celebrating minor milestones. Yet the commercial return is weak because the activity is not built to generate trust, demand and sales conversations. Social media marketing for …