By Tony Restell For professional services firms, appearing in AI-generated recommendations could help bring potential clients to your door. But being mentioned is only part of the equation. To turn that visibility into enquiries, your firm needs to demonstrate the right expertise, establish credibility and give buyers a clear reason to get in touch. This …
By Tony Restell A professional services firm can post consistently, gain respectable engagement and still have an empty pipeline. That is the problem with treating social media as a visibility exercise rather than a commercial channel. When clients ask, “what should I include in a social media strategy for a professional services firm?”, the answer …
By Tony Restell There’s a reality about marketing a professional services firm that Partners need to be aware of. Social media can play a big role in building pipeline, but only with the right social media strategy in place. The reality is that a prospective client isn’t going to choose a law firm, consultancy, recruitment …
By Tony Restell A partner can publish thoughtful posts every week, attract a few hundred likes each month and still have an empty diary. That is the gap this professional services social media guide is designed to close. For consulting, legal, recruitment, accountancy and training firms, social media should create credible visibility that leads to …
As the year winds down, many of us feel the familiar weight of deadlines, unmet goals, and constant comparisons to others, to our own expectations, and to the news cycle that often highlights inequality and excess. It’s easy to feel disheartened or to question our workplace realities when we see others seemingly thriving. But lately, …