By Tony Restell p> Compare and contrast the following: a post gets 80 likes from people who will never buy. Another gets six reactions, two meaningful comments and results in one conversation with a decision-maker. For a B2B firm, LinkedIn marketing should be judged by the second result. That does not mean every post needs …
By Tony Restell A LinkedIn post with 200 likes can produce no commercial value. A post with 12 thoughtful comments from the right people can start two sales conversations. That’s the distinction most B2B firms miss when planning LinkedIn engagement strategies: the objective isn’t to look busy. It’s to build familiarity, earn trust and create …
By Social-Hire For Founders and Partners in niche consulting firms, the challenge is not knowing your subject. It is turning expertise into conversations with the right senior buyers. Many firms get stuck here. A few Partners post occasionally on LinkedIn. Someone junior is asked to “keep the company page active”. Business development sits with one …
By Tony Restell Founders wanting to win more B2B clients can pursue two paths. They can try to appear on a prospects’ radar at the point they are searching for solutions to a problem they want to address. That could be by appearing as a recommended company in AI answers or running PPC ads on …