By Tony Restell A prospect asks ChatGPT which recruitment marketing agency, legal consultancy or B2B social media partner they should consider. If the answer names three competitors and not you, a higher volume of ordinary website traffic is not much consolation. It’s something I think B2B businesses need to start taking seriously: being visible isn’t …
By Tony Restell The way B2B buyers research potential suppliers is changing, with AI increasingly becoming part of the process. This article looks at some of the practical steps businesses can take to improve how these tools understand and reference their expertise. A prospective client no longer needs to search for “best recruitment marketing agency” …
September has a funny way of exposing people. “Hey! How was your summer?” “Great! What’d you do?” “Oh, you know… worked, took a week off with the family, played a little golf, sat on a few patios… you?” “…Nothing.” Nothing? Nothing… nothing? Now, don’t get me wrong. I’m a huge believer in taking time off. …
By Social-Hire For most B2B SaaS founders, social media feels like a necessary evil—a digital billboard where you occasionally post product updates, share a new hire announcement, or link to a PR mention. But while your team is busy “feeding the feed,” your competitors are building engines. In 2026, the gap between “brand awareness” and …
By Tony Restell A managing director hires a marketing manager, adds a freelance designer, pays for software, waits three months for momentum, then realises social still is not producing qualified conversations. That is usually where the real agency vs in house marketing debate starts – not in theory, but when a business needs pipeline now …
As the year winds down, many of us feel the familiar weight of deadlines, unmet goals, and constant comparisons to others, to our own expectations, and to the news cycle that often highlights inequality and excess. It’s easy to feel disheartened or to question our workplace realities when we see others seemingly thriving. But lately, …