By Social-Hire For consulting firm Partners, Founders and senior leaders, there’s an increasing realisation that LinkedIn has the potential to be a major source of new client wins. But the question every Managing Partner is battling with is who can be entrusted to turn that potential into qualified conversations, scoping calls and new briefs, without …
By Tony Restell A Canadian B2B firm can have a polished LinkedIn page, a healthy follower count and be posting regularly, yet still have a new business calendar that looks decidedly empty. That is the problem that causes firms to want to search for the best social media agency for Canadian B2B firms. The right …
By Tony Restell Imagine this scenario for a minute. Your marketing team celebrate, because a post takes off and reaches 50,000 people. It attracts a torrent of comments, a huge number of shares and a healthy rise in followers. Yet the sales team remain unexcited, becase no worthwhile enquiries result from all this visibility. That …
By Tony Restell A founder can spend hours creating polished LinkedIn posts, get a decent amount of engagement and still have an empty sales diary. That is the problem I’d like to address with these LinkedIn success tips. The aim is not to become more visible purely for visibility’s sake. It is to get on …
By Tony Restell A small consultancy can deliver exceptional work and still face an empty pipeline. The issue is rarely capability. It is firstly that prospective clients cannot quickly understand who the firm helps, why it is credible, or what commercial problem it solves. Add to that, the firm simply isn’t on the radar of …
By Social-Hire For Founders, Partners and Practice Leaders in consulting, the commercial opportunity on LinkedIn is no longer about being visible to everyone. It is about being credible to the right people, in the right accounts, with points of view that move them to want to have a meeting. That matters because B2B buyers are …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post occasionally, share a few team updates, perhaps comment on industry news, then wonder why none of it turns into meaningful conversations with potential clients. The best social media tactics for consulting firms are not the …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post intermittently, share the occasional company update, celebrate a new client win, and then wonder why nothing meaningful comes from it. A proper social media strategy for consulting firms should not be judged by impressions, follower …
By Dawn Bowman The majority of the business owners in the B2B business recognize that they ought to be more active on LinkedIn. Being able to know and to do are two very different things. The fact is that LinkedIn is no longer a digital business card alone. It has now become the biggest client …