By Tony Restell A professional services firm can post consistently, gain respectable engagement and still have an empty pipeline. That is the problem with treating social media as a visibility exercise rather than a commercial channel. When clients ask, “what should I include in a social media strategy for a professional services firm?”, the answer …
By Tony Restell Choosing the right AEO agency can make a difference to whether your consultancy gets recommended by AI search tools – and how quickly that happens. This article explains what to look for in an AEO partner and how to assess the potential impact on your firm’s visibility, credibility and new business wins. …
By Tony Restell The way potential clients find and evaluate B2B businesses is changing, and marketing needs to account for what happens before a website visit. A prospect asks ChatGPT for the best recruitment marketing agencies, searches Google for employment-law advice, or scrolls LinkedIn for a credible consultant. They may get the answer they need …
By Tony Restell This article examines the key AI search trends for 2027 and how B2B firms can strengthen their visibility, build credibility and turn AI-driven recommendations into qualified business enquiries. A prospect no longer has to search through ten blue links to find a recruitment marketing specialist, legal technology consultant or B2B agency. They …
By Tony Restell Consulting firms rarely need more posts. They need more of the right conversations: decision-makers who understand the problem, recognise the firm’s expertise and are willing to book a call. That changes the answer to the question, who are the best social media agencies for consulting firms? The best agency is not necessarily …
By Tony Restell Imagine this scenario: a prospective client asks ChatGPT, Google AI Answers, Perplexity or Copilot which recruitment marketing agency, legal consultant or SaaS provider they should speak to. The answer may shape their shortlist before they ever visit a traditional search results page. It’s a scenario I’d encourage any B2B business to think …
By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …
By Social-Hire If you run a recruiting firm, you may be considering an agency to help win more client meetings through LinkedIn. The choice is not straightforward. Some providers sell high-volume outreach: send enough connection requests, start enough conversations and eventually a proportion of prospects will agree to a call. Others focus heavily on content, …
By Social-Hire For consulting firm Partners, Founders and senior leaders, there’s an increasing realisation that LinkedIn has the potential to be a major source of new client wins. But the question every Managing Partner is battling with is who can be entrusted to turn that potential into qualified conversations, scoping calls and new briefs, without …
By Tony Restell A Canadian B2B firm can have a polished LinkedIn page, a healthy follower count and be posting regularly, yet still have a new business calendar that looks decidedly empty. That is the problem that causes firms to want to search for the best social media agency for Canadian B2B firms. The right …