By Tony Restell AI Recommendations Beat Recruitment Citations A founder asks Google: “Who is the best recruitment firm for hiring senior software engineers in the UK?” The answer names your firm. That is a commercially valuable outcome. The person asking likely already has a hiring need, is narrowing down their options and has asked for …
By Tony Restell I invite you to imagine the following situation, because it’s happening more and more. A prospect asks Grok for the best recruitment marketing agency, SaaS consultant or specialist legal provider in their market. Your firm may have the expertise, case studies and client relationships to deserve a mention. But if the available …
By Tony Restell Let’s talk about the realities of how companies get onto potential clients’ radars today. A prospective client asks Perplexity for the best recruitment agency, commercial solicitor, leadership coach or SaaS provider in their market. The answer is likely to shortlist only a handful of firms. If yours is not one of them, …
By Tony Restell There’s a reality about marketing a professional services firm that Partners need to be aware of. Social media can play a big role in building pipeline, but only with the right social media strategy in place. The reality is that a prospective client isn’t going to choose a law firm, consultancy, recruitment …
By Tony Restell A surprising number of practices still treat law firm social media marketing as a branding exercise with no commercial target attached. That is usually where the waste starts. If your social presence is not helping you generate consultation requests, referral conversations, event sign-ups or better-quality inbound leads, it is not doing enough. …
By Tony Restell Most consulting firms do not have a lead problem. They have a conversion path problem. They publish the occasional insight, attend the right events, rely on referrals, and hope the market remembers them when a project lands. That can work for a while. But consulting firm lead generation becomes unreliable when it …