By Tony Restell Most consulting firms do not have a lead problem. They have a conversion path problem. They publish the occasional insight, attend the right events, rely on referrals, and hope the market remembers them when a project lands. That can work for a while. But consulting firm lead generation becomes unreliable when it …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post intermittently, share the occasional company update, celebrate a new client win, and then wonder why nothing meaningful comes from it. A proper social media strategy for consulting firms should not be judged by impressions, follower …