By Social-Hire For Founders, Partners and Practice Leaders in consulting, the commercial opportunity on LinkedIn is no longer about being visible to everyone. It is about being credible to the right people, in the right accounts, with points of view that move them to want to have a meeting. That matters because B2B buyers are …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post occasionally, share a few team updates, perhaps comment on industry news, then wonder why none of it turns into meaningful conversations with potential clients. The best social media tactics for consulting firms are not the …
By Tony Restell Most consulting firms do not have a lead problem. They have a conversion path problem. They publish the occasional insight, attend the right events, rely on referrals, and hope the market remembers them when a project lands. That can work for a while. But consulting firm lead generation becomes unreliable when it …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post intermittently, share the occasional company update, celebrate a new client win, and then wonder why nothing meaningful comes from it. A proper social media strategy for consulting firms should not be judged by impressions, follower …