By Tony Restell Being focused on the wrong things is such a common pitfall that B2B firms fall foul of. Let’s take an example. A post could receive hundreds of likes and mass visibility, yet contribute nothing to next quarter’s revenue. That is the reality when we address “what are the biggest social media mistakes …
By Social-Hire Our recent client assignments reveal something important about how corporate training firms generate leads. In this blog, we want to share the highest-ROI tactics for training providers to deploy. We’ll focus on the methodology of B2B social selling, which is now known to produce several times more commercial wins than trying to achieve …
By Tony Restell Most technology firms do not have a social media problem. They have a conversion problem. They are posting product updates, company news and the odd industry opinion, yet very little turns into booked demos, sales conversations or qualified inbound interest. That is why social media for technology companies needs to be measured …
By Tony Restell Most SaaS firms do not have a social media problem. They have a conversion problem. Plenty are posting regularly, publishing product updates, sharing team photos and celebrating minor milestones. Yet the commercial return is weak because the activity is not built to generate trust, demand and sales conversations. Social media marketing for …
By Dawn Bowman Hiring employees abroad opens new opportunities for companies that want to grow their teams and reach global markets. It allows access to diverse talent, broader skill sets, and new ideas that can strengthen operations. Before expanding overseas, companies must understand the key factors that guide international hiring decisions. Each country follows its …