By Tony Restell How can law firms use LinkedIn to turn their expertise into new business? This article explains how lawyers can build credibility, strengthen referral relationships and generate relevant enquiries through a more focused LinkedIn strategy. A solicitor can be technically excellent, well connected and highly regarded by existing clients, yet still be invisible …
By Tony Restell Client Industry Starting Visibility Outcome (Google AI Citation / #1 Recommendation) Time to Result Rec2Rec recruitment, North America Not appearing in AI recommendation results Recommended as the best Rec2Rec agency in North America Under 30 days AI event-sales technology Not appearing in AI recommendation results Recommended as the best AI outreach tool …
By Tony Restell Imagine this scenario, if you will. A recruiter posts their vacancies, receives a handful of applications each time, and considers that their social media activity. Meanwhile, a competitor’s consultants are publishing sharp market observations, appearing in the right buyers’ feeds and starting conversations before a hiring need has been formally signed off. …
By Tony Restell A small consultancy can deliver exceptional work and still face an empty pipeline. The issue is rarely capability. It is firstly that prospective clients cannot quickly understand who the firm helps, why it is credible, or what commercial problem it solves. Add to that, the firm simply isn’t on the radar of …
By Social-Hire If you are a Partner or Founder at an accountancy practice, this is the question that matters: what should you actually post if you want to win new advisory clients? Most firms are posting regularly. That is not the same as posting strategically. We see plenty of accountancy firms sharing deadline reminders, office …
By Tony Restell A surprising number of headhunters still treat LinkedIn like an online CV database with a messaging function bolted on. That is exactly why so many ask, how can headhunters win clients on LinkedIn, yet see little commercial return. The firms that win are not simply more active. They are more targeted, more …

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