By Tony Restell A small consultancy can deliver exceptional work and still face an empty pipeline. The issue is rarely capability. It is firstly that prospective clients cannot quickly understand who the firm helps, why it is credible, or what commercial problem it solves. Add to that, the firm simply isn’t on the radar of …
By Social-Hire If you are a Partner or Founder at an accountancy practice, this is the question that matters: what should you actually post if you want to win new advisory clients? Most firms are posting regularly. That is not the same as posting strategically. We see plenty of accountancy firms sharing deadline reminders, office …
By Tony Restell A surprising number of headhunters still treat LinkedIn like an online CV database with a messaging function bolted on. That is exactly why so many ask, how can headhunters win clients on LinkedIn, yet see little commercial return. The firms that win are not simply more active. They are more targeted, more …