By Jeff Altman, The Big Game Hunter The concept of a value proposition is foundational to effective career communication, acting as the bedrock for all personal marketing materials and interactions. Far more comprehensive than a brief introduction, this statement is essentially a clear, powerful story explaining how your specific skills can uniquely or superiorly solve …
By Tony Restell Most technology firms do not have a social media problem. They have a conversion problem. They are posting product updates, company news and the odd industry opinion, yet very little turns into booked demos, sales conversations or qualified inbound interest. That is why social media for technology companies needs to be measured …
Stop Being the Product: Why You Need to Hire Your Own Ally By Jeff Altman, The Big Game Hunter Stop throwing your resume into a void and getting ghosted. To win the hiring game, you must understand who is actually working for you and who is just selling you as a “product” to their …
By Tony Restell Most consulting firms do not have a social media problem. They have a conversion problem. They post occasionally, share a few team updates, perhaps comment on industry news, then wonder why none of it turns into meaningful conversations with potential clients. The best social media tactics for consulting firms are not the …
By Jeff Altman, The Big Game Hunter If you are an information worker or laptop professional aggressively hunting for a role in today’s oversupplied market, your biggest enemy isn’t the economy — it is your own visibility strategy. When desperation peaks, most professionals default to a defensive, low-leverage posture: they toggle the “Open to Work” …
By Tony Restell A recruitment founder with an engaged group of relevant followers and a clear point of view will usually outperform one with 20,000 passive connections and no positioning. That is the real starting point for how to build a recruitment founder brand on LinkedIn. Not more content for the sake of it. Not …
By Jeff Altman, The Big Game Hunter Jeff Altman, The Big Game Hunter answers a question from a viewer about letting a firm know how committed he or she should be to them. Hi, I’m Jeff Altman, The Big Game Hunter. And I received another question from from someone um looking for some advice. So …
By Tony Restell If you’re asking how to choose a B2B social media agency, you’re probably already past the point of wanting more impressions for the sake of it. You want social media to contribute to pipeline, visibility with the right buyers, and a steady flow of commercially relevant conversations. That changes what good looks …
By Jeff Altman, The Big Game Hunter Connectors have many advantages, not simply in their job search but in their career overall. Michelle Tillis-Ledderman, the author of The Connector’s Advantage discusses how to become a connector and using it throughout your search and your career. BTW, she offers a bonus at the end of the …
By Social-Hire If you are a Partner or Founder at an accountancy practice, this is the question that matters: what should you actually post if you want to win new advisory clients? Most firms are posting regularly. That is not the same as posting strategically. We see plenty of accountancy firms sharing deadline reminders, office …