By Tony Restell A prospect asks ChatGPT which recruitment marketing agency, legal consultancy or B2B social media partner they should consider. If the answer names three competitors and not you, a higher volume of ordinary website traffic is not much consolation. It’s something I think B2B businesses need to start taking seriously: being visible isn’t …
By Tony Restell A LinkedIn post with 200 likes can produce no commercial value. A post with 12 thoughtful comments from the right people can start two sales conversations. That’s the distinction most B2B firms miss when planning LinkedIn engagement strategies: the objective isn’t to look busy. It’s to build familiarity, earn trust and create …
By Tony Restell If your social presence is busy but your sales team is still asking where the leads are, the problem is rarely effort. It is usually structure. The most effective social media lead generation strategies for B2B firms are built around one commercial question: how does this activity turn into conversations with qualified …