By Tony Restell Imagine this scenario: a prospective client asks ChatGPT, Google AI Answers, Perplexity or Copilot which recruitment marketing agency, legal consultant or SaaS provider they should speak to. The answer may shape their shortlist before they ever visit a traditional search results page. It’s a scenario I’d encourage any B2B business to think …
By Tony Restell When a prospective client asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS implementation partner or leadership coach in their sector, I see a very real commercial opportunity for the firms that get mentioned — and a very real problem for those that don’t. If your firm is absent from …