By Tony Restell There’s a reality about marketing a professional services firm that Partners need to be aware of. Social media can play a big role in building pipeline, but only with the right social media strategy in place. The reality is that a prospective client isn’t going to choose a law firm, consultancy, recruitment …
By Tony Restell Being focused on the wrong things is such a common pitfall that B2B firms fall foul of. Let’s take an example. A post could receive hundreds of likes and mass visibility, yet contribute nothing to next quarter’s revenue. That is the reality when we address “what are the biggest social media mistakes …
By Tony Restell A polished LinkedIn page, a fast-growing follower count and a deck full of engagement charts are enough to make almost any agency look credible. But you need to look deeper than these superficial indicators – if your firm needs more qualified first meetings, consultation bookings, demo requests or event registrations, those signals …
By Tony Restell A SaaS social media programme that earns likes but produces no demo requests is not building a pipeline. It is creating a distraction. Finding the best social media agency for SaaS businesses means looking beyond polished posts and follower counts to identify a partner that understands how B2B software is bought: through …
By Social-Hire Outsourcing your B2B social media management should remove pressure from your team, not create another project for them to manage. However, the quality of the first 90 days depends on more than the agency’s execution. Your team also needs to prepare the information, decisions and access that allow the agency to start with …
By Tony Restell A Canadian B2B firm can have a polished LinkedIn page, a healthy follower count and be posting regularly, yet still have a new business calendar that looks decidedly empty. That is the problem that causes firms to want to search for the best social media agency for Canadian B2B firms. The right …
By Tony Restell A partner can publish thoughtful posts every week, attract a few hundred likes each month and still have an empty diary. That is the gap this professional services social media guide is designed to close. For consulting, legal, recruitment, accountancy and training firms, social media should create credible visibility that leads to …
By Tony Restell Imagine this scenario for a minute. Your marketing team celebrate, because a post takes off and reaches 50,000 people. It attracts a torrent of comments, a huge number of shares and a healthy rise in followers. Yet the sales team remain unexcited, becase no worthwhile enquiries result from all this visibility. That …
By Social-Hire For founders, partners, and senior leaders in B2B firms and professional services, social media can often feel like a black box. You invest time, brief your marketing team, and publish thought leadership pieces, yet weeks tick by without a single enquiry coming through – let alone a contract being signed. Inevitably, the critical …
By Social-Hire Our recent client assignments reveal something important about how corporate training firms generate leads. In this blog, we want to share the highest-ROI tactics for training providers to deploy. We’ll focus on the methodology of B2B social selling, which is now known to produce several times more commercial wins than trying to achieve …