By Tony Restell A steady flow of demo requests is not created by posting more often or sending a larger volume of connection messages. It comes from giving the right buyer a compelling commercial reason to take the next step. If you are working out how to generate demo requests, start by treating the demo …
By Social-Hire For founders, partners, and senior leaders in B2B firms and professional services, social media can often feel like a black box. You invest time, brief your marketing team, and publish thought leadership pieces, yet weeks tick by without a single enquiry coming through – let alone a contract being signed. Inevitably, the critical …