By Tony Restell A prospect asks ChatGPT for the best recruitment marketing agency, employment solicitor, SaaS consultant or leadership coach for their situation. They aren’t scrolling through ten pages of search results. They want a credible shortlist and a reason to act. So, can AI answers generate leads? Yes – but only when your business …
By Tony Restell A steady flow of demo requests is not created by posting more often or sending a larger volume of connection messages. It comes from giving the right buyer a compelling commercial reason to take the next step. If you are working out how to generate demo requests, start by treating the demo …
By Social-Hire For founders, partners, and senior leaders in B2B firms and professional services, social media can often feel like a black box. You invest time, brief your marketing team, and publish thought leadership pieces, yet weeks tick by without a single enquiry coming through – let alone a contract being signed. Inevitably, the critical …