By Tony Restell The funny thing about most SaaS founders is that they don’t have a LinkedIn visibility problem, even though most probably think they do. What they reall have is a conversion problem. They haven’t figured out an approach that takes people on the journey of becoming aware of them, connecting with them, finding …
By Social-Hire If you are a Founder, Partner or Managing Director in a B2B firm, be careful about treating LinkedIn as a company-page channel first and a personal-brand channel second. In 2026, that is the wrong way round. The strongest organic results now come from people, not logos. That matters because most B2B buying journeys …
By Social-Hire For many recruitment agency Founders and Partners, the “contingency trap” is a familiar, if exhausting, reality. It is a world defined by a race to the bottom: competing against five other agencies for the same role, dealing with clients who view you as a commodity, and chasing low-margin leads that often go nowhere. …
By Tony Restell A founder publishes three times a week, gains a few likes, and still sees no movement in pipeline. Another founder posts less often, but gets replies from decision-makers, podcast invitations, and booked calls. The difference is not effort alone. Personal branding for company founders works when it is tied to commercial intent, …