By Social-Hire For many recruitment agency Founders and Partners, the “contingency trap” is a familiar, if exhausting, reality. It is a world defined by a race to the bottom: competing against five other agencies for the same role, dealing with clients who view you as a commodity, and chasing low-margin leads that often go nowhere. …
By Tony Restell A managing director posts sharp industry commentary every week and starts getting invited into sales conversations. At the same time, the company page barely reaches anyone and generates little response. That is usually where the real question behind personal branding vs company branding starts – not as a marketing theory debate, but …
By Tony Restell A founder publishes three times a week, gains a few likes, and still sees no movement in pipeline. Another founder posts less often, but gets replies from decision-makers, podcast invitations, and booked calls. The difference is not effort alone. Personal branding for company founders works when it is tied to commercial intent, …