By Tony Restell A professional services firm can post consistently, gain respectable engagement and still have an empty pipeline. That is the problem with treating social media as a visibility exercise rather than a commercial channel. When clients ask, “what should I include in a social media strategy for a professional services firm?”, the answer …
By Social-Hire For Founders and Partners in niche consulting firms, the challenge is not knowing your subject. It is turning expertise into conversations with the right senior buyers. Many firms get stuck here. A few Partners post occasionally on LinkedIn. Someone junior is asked to “keep the company page active”. Business development sits with one …
By Tony Restell There’s a reality about marketing a professional services firm that Partners need to be aware of. Social media can play a big role in building pipeline, but only with the right social media strategy in place. The reality is that a prospective client isn’t going to choose a law firm, consultancy, recruitment …
By Tony Restell The funny thing about most SaaS founders is that they don’t have a LinkedIn visibility problem, even though most probably think they do. What they reall have is a conversion problem. They haven’t figured out an approach that takes people on the journey of becoming aware of them, connecting with them, finding …
By Jeff Altman, The Big Game Hunter EP 3106 Tired of submitting resumes into the abyss? We tell you the truth: The best jobs are often never publicly posted. In this direct, no-BS episode, we cut through the fluff and reveal The Power of Informational Interviews. What Recruiters Know That You Don’t: They Don’t Fill …
By Social-Hire If you are a Founder, Partner, or Managing Director investing in B2B social media strategy, this is the uncomfortable truth: most B2B social media marketing still looks like 2022, while buyer behaviour and platform algorithms now look very different. Too many firms are still posting USPs, job adverts, event promos, and links to …
By Social-Hire If you are a Founder, Partner or Managing Director in a B2B firm, be careful about treating LinkedIn as a company-page channel first and a personal-brand channel second. In 2026, that is the wrong way round. The strongest organic results now come from people, not logos. That matters because most B2B buying journeys …
By Social-Hire In the current B2B software landscape, the traditional “spray and pray” approach to lead generation has effectively collapsed. As we navigate the complexities of 2026, SaaS companies are finding that prospects are no longer responsive to automated sequences or generic corporate updates. Instead, the focus has shifted toward human-led authority: a strategy that …
By Social-Hire For most B2B SaaS founders, social media feels like a necessary evil—a digital billboard where you occasionally post product updates, share a new hire announcement, or link to a PR mention. But while your team is busy “feeding the feed,” your competitors are building engines. In 2026, the gap between “brand awareness” and …
By Tony Restell Most executive LinkedIn activity fails for a simple reason. It is visible, but not commercially useful. A proper LinkedIn content strategy for executives should do more than collect likes from peers and old colleagues. It should build authority with buyers, shorten trust cycles, support sales conversations and create more of the right …