By Tony Restell Founders wanting to win more B2B clients can pursue two paths. They can try to appear on a prospects’ radar at the point they are searching for solutions to a problem they want to address. That could be by appearing as a recommended company in AI answers or running PPC ads on …
By Social-Hire Our recent client assignments reveal something important about how corporate training firms generate leads. In this blog, we want to share the highest-ROI tactics for training providers to deploy. We’ll focus on the methodology of B2B social selling, which is now known to produce several times more commercial wins than trying to achieve …