By Tony Restell I’ve been working in B2B social media for a long time now, and there’s one question that comes up time and again: “Would we be better off hiring someone in-house?” It’s a fair question. An agency retainer can look like a significant monthly investment when you see it sitting next to the …
By Tony Restell A lot of firms ask this question only after social media has already become a frustration. The managing director wants more visibility, the sales team wants better leads, and marketing is under pressure to show commercial value. At that point, “should I hire a social media agency or an in-house marketer?” stops …