By Tony Restell The way potential clients find and evaluate B2B businesses is changing, and marketing needs to account for what happens before a website visit. A prospect asks ChatGPT for the best recruitment marketing agencies, searches Google for employment-law advice, or scrolls LinkedIn for a credible consultant. They may get the answer they need …
By Tony Restell This article examines the key AI search trends for 2027 and how B2B firms can strengthen their visibility, build credibility and turn AI-driven recommendations into qualified business enquiries. A prospect no longer has to search through ten blue links to find a recruitment marketing specialist, legal technology consultant or B2B agency. They …