By Tony Restell For professional services firms, appearing in AI-generated recommendations could help bring potential clients to your door. But being mentioned is only part of the equation. To turn that visibility into enquiries, your firm needs to demonstrate the right expertise, establish credibility and give buyers a clear reason to get in touch. This …
By Tony Restell A lot of firms ask this question only after social media has already become a frustration. The managing director wants more visibility, the sales team wants better leads, and marketing is under pressure to show commercial value. At that point, “should I hire a social media agency or an in-house marketer?” stops …
Stop Being the Product: Why You Need to Hire Your Own Ally By Jeff Altman, The Big Game Hunter Stop throwing your resume into a void and getting ghosted. To win the hiring game, you must understand who is actually working for you and who is just selling you as a “product” to their …
Longer and more complicated hiring processes are becoming more and more common in the tech sector. This is where gamification in recruitment comes in. Candidates expect quicker, equitable, more involving experiences as businesses compete to draw and keep the best talent. Conventional hiring procedures, which mostly concentrate on resumes and interviews, frequently fail to identify …