By Guest Contributor There is one reality about social account management: Managing one recruitment brand on social media is easy, while managing ten client brands is a different operation entirely. Suddenly, you have LinkedIn Pages, recruiter profiles, Facebook Pages, Instagram accounts, content calendars, approval chains and different team members accessing different client assets. If you …
By Tony Restell If your webinar campaign is attracting clicks but not registrations, the problem is rarely the platform. Facebook ads for webinar registrations can work extremely well in B2B, but only when the offer, audience and follow-through are built for commercial intent rather than cheap traffic. Too many firms treat webinar promotion like a …