By Tony Restell A LinkedIn post with 200 likes can produce no commercial value. A post with 12 thoughtful comments from the right people can start two sales conversations. That’s the distinction most B2B firms miss when planning LinkedIn engagement strategies: the objective isn’t to look busy. It’s to build familiarity, earn trust and create …
By Tony Restell A post receives 40 likes from the right people, yet nobody books a call. Another attracts fewer reactions but prompts three messages from decision-makers. The difference is not reach. It is whether the content gives a commercially relevant audience a reason, and an easy route, to take the next step. That is …