By Tony Restell One month the diary is full, proposals are out, and the team is stretched. A few weeks later, new enquiries dry up, leadership starts worrying, and suddenly everyone is chasing business instead of delivering it. If you are wondering how to break the feast or famine cycle, the uncomfortable truth is this: …
In the world of employer branding, “authenticity” is the holy grail. We all know that a slick corporate video with hired actors and scripted lines doesn’t fool anyone anymore. Candidates want to see the real people behind the brand—their desks, their coffees, their challenges, and their triumphs. But here lies the paradox: How do you …