By Tony Restell Imagine the scenario: a managing partner posts a straight-talking view on a client problem and their outreach results in multiple ideal clients wanting to join a discussion group to thrash out this problem. Meanwhile, the firm’s company page publishes polished updates that attract the occasional like, but result in no new conversations …
By Jeff Altman, The Big Game Hunter The job market is crowded and loud. AI tools now let almost anyone write a smooth resume or cover letter in seconds. Because of this, company inboxes and Applicant Tracking Systems are full of generic applications that look the same. Simply sending a basic text resume into a …