By Tony Restell Most B2B content loses the room in the first few lines because it speaks to everyone involved in a purchase, but persuades no one with budget authority. If you want content for B2B decision makers to perform commercially, it has to do more than educate. It has to reduce perceived risk, show …
By Tony Restell Most consulting firms do not have a lead problem. They have a conversion path problem. They publish the occasional insight, attend the right events, rely on referrals, and hope the market remembers them when a project lands. That can work for a while. But consulting firm lead generation becomes unreliable when it …